Wednesday, November 20, 2013

Assignment 5 - Inga Drågum Hallingbye

“Gingers do have souls”

In 2005, a South Park episode called “ginger kids” used the phrase “gingers have no soul”. In the episode one of the characters held a class presentation regarding “red-headed children” and a so-called disease “gingervitus”.

Five years later in 2010 a red headed boy (username CopperCab) posted a video at Youtube in response, to the phrase “gingers have no soul” he called the video “gingers do have souls”. In this monologue video the boy talks about how he has been bullied and discriminated because of his redheadness at school. The boy’s expressions in the video are clearly showing frustration regarding the topic, redheaded discrimination. The video was posted January 14th and after a month it had over 3,1 million views (it now has over 3,4 million views). The interest for the video made it´s peak in April. Over 600 people also posted videos in respond to “gingers do have souls”. For example another “famous” Internet video blogger made a video called “leave ginger boy alone” which matched one of his other Youtube “hits” called, “leave britney alone”. The video became so popular that it eventually made South Park (in response to the video), incorporate the “gingers do have souls” monologue into a cartoon parody in promo for it´s new season (season 14). This meant that the boy, CopperCap actually gained profit from his Youtube success. It has also become common to make up pictures with text (macros) containing stuff said and done at the videos mentioned over.

Why I think this video had so much success after it´s release? Many of us are familiar with South Park and have somewhat seen or heard about it´s “ginger kids” jokes and the phrase “gingers have no soul”. Seeing a true red-headed boy stand up against the discrimination of gingers and being completely serious about it might be why this was seen as funny for people to watch. Because the phrases used in both the south park episode, the original video and the South Park promo have become so popular and well known, people have used them in the making of Internet macros. Multiple jokes have now been made about gingers as a result of these videos.

Google insights interest :

Example macro, someone has used shots from the original video and filled in text to make it funny (left). It also became popular to use other pictures of ginger kids and fill inn “humoristic” text (right). 























This Picture shows CobbCab in the original video and South Parks version in the promo for its 14th season. 


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