Analysis
and evaluation of Starbucks Coffee Company´s webpage
Starbucks is one of the worlds largest coffee companies, with a increasing
developing and growing since 1971. Starbucks is located all over the world and
are still growing. The webpage of Starbucks are doing a very effective job with
providing all the menus and are open about the history behind the coffee beans.
At the webpage, they also has an online shop and a Starbucks reward card that
you can register online to get coffee discount.
The Starbucks webpage have premiums in form of free coffee. Even if the webpage
don´t have any giveaways they are doing a great job to make people interested
and participating by register and make a Starbucks account to earn free coffee.
At the time they have an on going campaign that cooperates with Twitter.
Starbucks is announcing that it is possible to Tweet-a-coffee, by giving away
coffee to a friend via Twitter. By tempt with a $5 Starbucks gift card if you
are one of the first 100,000 doing this, they make people more likely to do
this. On the webpage Starbuck has an own tab with customer service where
customers can come in contact and get answers to questions about the company. As
well as the webpage, Starbucks Coffee is also active on other social medias as
Facebook, Twitter and YouTube, where people can have a conversation and share
their thoughts and opinions about the company. Least it is worth mentioning
that Starbucks are providing new items regularly on the webpage. Currently they
are promoting “A Trio of Pumpkin Treats”, associated with the fact that
Halloween is going on. You can also shop fall drink ware, which is inspired by
the season. All in all Starbucks is doing a great job with a very welcoming,
customer friendly and easy-to-use webpage.
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