Analysis and Evaluation of the Chipotle Facebook Page (II)
The Chipotle social media page on Facebook is doing a great job of promoting their product to the general public. In particular their promotion for Halloween is: if one walks in with a costume, they can get a bowl, burrito, or any menu item for just three dollars. This obviously encourages people to go to their fast food restaurant, as the food is twice cheaper than usual. Also on their page they made their own cover photo with the catch phrase “ boorito” and put up pictures of stick figure zombies and Halloween type characters that are storming around their restaurant. Also chipotle uses celebrities and sponsors shows like Ellen DeGeneres to attract more people to their product, as can be scene on their Facebook page. Then they created a scarecrow-game that’s free and again attracts users to participate in their Halloween themed week.
In their “Adventuro” challenge that deals with getting free chipotle for a year they took criticism from their customer in order to make a more fair system of potentially winning the challenge, which shows that a customer service portal is present. On their Facebook page they are able to showcase their product or provide user generated content by having plenty of pictures on Facebook of people eating their products in a manner that obviously portrays the food as delicious and one of a kind. Finally as far as content flow they update their status and upload pictures all the time to advertise and interact with the social media world and their customers. A prime example of that is the diversity of ideas that can be found on the page as they showcase everything from their food, trivia questions, graphic design, celebrities, and comedy to show their true integration into the social media world.
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