Analysing the
webpage of Chipotle (I)
Chipotle is a ”fast food” chain, which provides you with types of
Mexican food. Their web page appears to be made professional people in terms of
the quality on design and graphics. Right now their webpage have advertisement
regarding an event that is due on Halloween. This premium are encouraging
people to come by a chipotle restaurant after 4pm on Halloween in their costume
in order for them to score a 3$ burrito. This is highly attracting to customers
who are interested in getting free stuff. This event can also be seen as a good
participation feature. The webpage also have a figure in the margin, which you
can click on to enter a game and a film. This is certainly more alluring to
children. I cannot see that the webpage provides user-generated content, which
is material submitted on the webpage by users. In order to submit stuff you
might be a user and you are able to become that by making yourself an account.
The webpage have a customer service portal,
which works in the way that people can get answers to questions by clicking on
different categories. People can also send mail directly. I will say they are
providing a dialogue with customers, but the dialogues are not for others to
see (not a chat room, forum etc.). It´s my first time visiting this page so I
can not say for sure that their webpage are providing new engaging materials
regularly. Anyways my overall impression is that this webpage are very up to
date and regularly provides new materials on their webpage for the sake of
maintain alluring to costumers. I can say this by looking at the webpage´s
impressing graphics and designs and what the webpage offers in general.
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