Analysis & Evaluation of Subway’s webpage
Subway is an American fast food restaurant franchise
that primarily sells subs and salads. Subway is one of the fastest growing
franchises in the world with 40,597 restaurants in 102 countries. Their webpage
(http://www.subway.com/subwayroot/default.aspx ) is colorful
and alluring, and provides a lot of information.
Every month they update their
information, regarding different offers on different subs and what the month’s
“special” is. They do also have a competition in collaboration with the release
of “Hunger Games, Catching fire” movie, starting 10.31.13, where you can win
your own “victory tour” to Hawaii or to the L.A premiere. In addition, you can
win subs for a year, private screening or a VIP concert experience.
They’re also good at including users, by making it possible and easy to come in
contact with customer service. It is also possible to engage by taking their
online survey or reading subway FAQS. They have also made it easy for their
customers to follow their latest news and offers, by signing up for their
newsletter.
In total, I think their webpage is very user friendly and provide a lot of
information. Nevertheless, it would have been more engaging if it was possible
to comment directly on their webpage instead of sending an email, or if they
posted some of the comments they received from their customers. They could also
have created games and events on their webpage, to increase customers’
participation and had more user-generated content.
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