Helene Inselseth - Assignment 3

Analysis and evaluation of T-Mobile´s Facebook page

T-Mobile is a mobile communication firm that was founded in Germany in 1990. The company has expanded to be a global mobile communication firm, established in 11 different countries. On the US market, T-Mobile serves more than 44 million customers, something that makes them one of the biggest mobile communication firms in the in the country. I think their commercial page is doing an effective job of social media marketing, and there are several reasons for that.  First of all, T-Mobile’s Facebook page is made professionally with the company´s color (pink) as a consistent theme. They have a very interactive page; by that I mean that they have a great content flow, and are active by several postings per month. They post several great pictures and videos that are entertaining for the “likers” to watch. 

The content of their posts is also very involving, and by asking a lot of simple questions to the viewers, they get them to participate. They are also publishing posts that create a positive mood, which makes it easy and fun to get involved and answer. Further on, they create competitions by making the “likers” send in pictures and nominate a winner. The last winner of a competition on their page won a Samsung Galaxy S4 and a chance to participate in a national advertising campaign, and this is something that is creating engagement and interest to their page. They are also using the page actively to promote their products, something that is a very effective way to reach out to millions of potential buyers. They are definitely using their page in a good way, but to make the page even better they could also create events and even give away free things sometimes. This has the potential to increase the activity to the page, and to involve more potential buyers. To summarize, T-Mobile´s Facebook page is successful and reach out and involve millions of customers, which is of great importance to the brand.